Roborock just posted their third consecutive year as the number one robot vacuum brand globally.
The numbers speak for themselves: 5.8 million units shipped, 27 percent market share in robot vacuums — an all-time high. According to IDC, they are now the global leader across all cleaning robots, including lawn mowers and pool cleaners. Not just vacuums anymore.
Beyond Rankings: The Real Madrid Signal
What stands out is not just the rankings. It is what they did next.
A global partnership with Real Madrid. Stadium branding at the Bernabéu. Joint activations from CES in Las Vegas to football clinics in Tokyo. A robot vacuum brand aligned with the most decorated football club in history — that is not a marketing stunt. That is a category declaring it has outgrown its category.
A Product Roadmap That Backs It Up
The product roadmap follows through. The Saros Rover — a wheel-leg architecture that climbs stairs and crosses slopes — previewed at CES 2026. The Saros Z70 with a five-axis mechanical arm. Robotic lawn mowers launched across Europe. A full Qrevo Edge platform rolling out this month.
Each of these products signals something bigger than iterative improvement. Roborock is redefining what a home robot can do.
What Tekpoint Sees on the Ground
Tekpoint distributes Roborock across Austria, Germany, and BeNeLux. Germany alone is Roborock's number one European market per IDC. The team has watched this brand evolve from a strong robot vacuum player to a full-scale home robotics platform in real time.
The demand patterns tell the story: consumers are no longer just replacing old vacuums. They are buying into ecosystems — indoor cleaning, outdoor maintenance, and increasingly, autonomous home management.
The Ecosystem Play
The companies that win the next decade in consumer tech will not be the ones with the best single product. They will be the ones that build ecosystems consumers never want to leave.
Roborock is playing that game now. With market leadership locked in, a sports partnership that signals mainstream ambition, and a product pipeline that spans floors, lawns, stairs, and object manipulation — they are not just leading the robot vacuum category. They are building the infrastructure for the autonomous home.
That is a fundamentally different business. And it is exactly the kind of transformation Tekpoint positions around.
Tekpoint is a leading distributor of smart technology products across Europe, shipping over 10,000 products daily. Get in touch to learn more about our brand partnerships.