At IFA Berlin 2026, Laifen showed how much its personal-care range has grown. Two new arrivals were AutoCurl and the Glowy mirror, alongside the brand’s high-speed hair dryers. Laifen’s IFA announcement identifies AutoCurl and Glowy among its featured new products; IFA’s exhibitor profile lists Laifen at Hall 9, H9-125.
Taking technique out of styling
Laifen says AutoCurl uses a distance sensor and servo-controlled mechanism to detect the hair, curl it and release it automatically. That is a more interesting proposition than adding another manual setting: taking some of the technique out of the routine.
Making a familiar object work better
Glowy tackles something simpler: the light in front of you. The vanity mirror combines full-spectrum LEDs, a stated colour-rendering index of Ra98 and radar sensing that activates the light as you approach. Less about a connected bathroom; more about making a familiar object work better.
Beyond motor speed
The Neo Special dryer was part of the wider range on show, rather than a new IFA launch. It pairs high-speed drying with oil-diffusion technology and a 58°C nourishing-airflow mode — a different direction from competing on motor speed alone. Laifen’s IFA product information describes the Neo Special’s oil-diffusion technology and 58°C nourishing airflow.
For us at Tekpoint, distributing Laifen in Germany means explaining these differences clearly: what each product does, who it is for and where it belongs in the retail range.
The opportunity is not simply more products on a shelf. It is a stronger reason for customers to choose each one.
Explore Laifen and our other brands or contact our team to discuss Laifen distribution in Germany.